Bentley University

Strategic Approach

As a strategic partner, we collaborated with Bentley University to develop, manage, and execute an effective paid digital marketing campaign aimed at optimizing performance and increasing awareness of its diverse educational programs. Our multi-channel, full-funnel strategy was designed to engage qualified target audiences most likely to convert, both at the local and national levels.

✔️ Precision-Targeted Digital – Deployed programmatic digital strategies leveraging advanced demographic, behavioral, and geographic targeting to identify and engage prospective students with the highest likelihood of enrollment.
✔️ Strategic Out-of-Home (OOH) Placements – Integrated high-visibility OOH media in key markets to reinforce brand awareness and drive consideration among qualified audiences.
✔️ Streaming Audio & Radio – Engaged audiences through contextually relevant streaming platforms, ensuring repeated exposure in environments where prospective students were most likely to engage.
✔️ Continuous Optimization – Leveraged a sophisticated digital media platform to monitor campaign performance in real time, refining placements and budget allocations to maximize efficiency and drive measurable outcomes.

Impact & Results

While specific performance data remains confidential, this campaign successfully:
✅ Drove Sustained Engagement – Consistently surpassing industry benchmarks in the higher education sector.

✅ Enhanced Cost Efficiency – Reduced cost per acquisition (CPA) through strategic targeting, audience refinement, and ongoing optimizations.

✅ Generated High-Quality Inquiries – Delivered a strong pipeline of prospective students with a high likelihood of enrolling.

✅ Provided Actionable Insights – Established a data-driven framework for future recruitment efforts, ensuring long-term strategic growth in student acquisition.

By leveraging a performance-driven, multi-faceted approach, we helped Bentley University stand out in a highly competitive landscape, ensuring its brand remained top-of-mind for students evaluating their next academic move.