Camden National Bank

Challenge

Camden National Bank sought to maximize the efficiency and effectiveness of its Google Ads (AdWords) campaigns, which had previously been managed in-house. Despite consistent investment, the account was underperforming, with high a cost per conversion, inefficient keyword structures, and suboptimal conversion rates. The bank needed a data-driven restructuring to improve ROI, enhance lead quality, and drive stronger engagement.

Strategic Approach

MN&Co. took a comprehensive, analytical approach to revamp the bank’s SEM strategy, ensuring that every dollar spent worked harder. Our key optimizations included:
✔️ Restructuring Campaign Build – We separated match types and re-strategized budget allocations per campaign to improve efficiency and ensure high-intent users were prioritized.
✔️ Keyword Optimization – Underperforming keywords were refined, paused, or replaced with new, high-converting search terms to increase relevancy and reduce wasted spend.
✔️ Increased conversion volume while decreasing cost per conversion – Our team leveraged data insights, bid optimizations, and audience segmentation to bring down overall CPA while improving engagement and lead generation.

Impact & Results

Our strategic overhaul transformed Camden National Bank’s SEM performance, resulting in:
✅ 641% increase in conversion rates, ensuring more qualified users took action.
✅ 59% improvement in cost-per-action, improving efficiency across all products.
✅ 140% increase in clicks, expanding reach while keeping budgets efficient.
✅ 62% boost in CTR (Click-Through Rate), proving greater ad relevance and audience engagement.
✅ 21% decrease in CPC, maximizing budget efficiency without sacrificing performance.
✅ 179% improvement in impression share, strengthening visibility in a competitive space.

By shifting the focus from vanity metrics to performance-driven optimizations, MN&Co. helped Camden National Bank enhance lead generation, increase efficiency, and achieve long-term, scalable SEM success.