MediaPost Creative Media Awards 2024:

You & Me Healthy Mpox Study Campaign

The Mpox virus disproportionately impacts the LGBTQIA+ community, namely gay men. To learn more about the virus and prevent the spread, You & Me Healthy set out to raise awareness of the risk and encourage members of the LGBTQIA+ community to engage with their health registry. Spreading awareness of this imperative initiative was a driving passion across all members of the agency and client teams. Our team identified the opportunity to expand past standard media activations and engage this target audience through Dating App advertising, with a keen focus on apps targeted to gay men (Grindr, Adam4Adam, Sniffies). Through an array of placements across these platforms including Display Units, Inbox Ads, and Launch Takeovers, nearly 100K new users engaged with the site in just four weeks, driving an exceptional campaign CTR of 1.2%.