Katherine Friel

Katherine is an essential part of our media team, ensuring the smooth execution of every campaign from start to finish. As our Media Assistant, Katherine’s role is vital in managing the operational backbone of our media buys. She oversees campaign setup, from billing to creative trafficking to stations and vendors, ensuring that every asset is in the right place at the right time. Her attention to detail extends to creative QA, where she ensures that all creative meets our standards before it reaches the audience.

In addition, Katherine is responsible for managing vendor buy revisions and reconciling vendor bills, working closely with our finance team to ensure accuracy. She plays a critical role in verifying that our clients receive exactly what they’ve paid for and that vendors provide proper proof of performance.

Katherine brings creativity and personality to everything she does—whether she’s behind the lens capturing the perfect shot, mastering a new recipe in the kitchen, or flowing through a yoga session. A lefty with an eye for style, she’s built an impressive collection of Adidas sneakers in every color imaginable. She loves to travel, always seeking out new experiences and inspiration along the way. And while she may seem reserved at first, she’s stealthily the funniest person in the room—delivering the kind of quick, clever humor that catches you off guard in the best way.