2023 Tammy

Sr. Vice President, Digital

Tammy Bondanza

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Digital Advertising Virtuoso with Client-Side Insights

In the ever-evolving landscape of digital advertising, Tammy Bondanza continues to shine as a beacon of innovation, strategic brilliance, and client-focused excellence. Her legacy as a innovator and influencer resonates not only in her impressive career journey but in the transformative impact she has had on the digital marketing landscape in Boston and beyond.

Tammy Bondanza stands as a luminary in the ever-evolving realm of digital advertising and programmatic buying. With over 25 years of experience in the dynamic landscape of B2B and B2C marketing, Tammy’s journey is one of continuous innovation and trailblazing success.

Her journey through Boston’s marketing giants began at the prestigious Arnold Worldwide (with Melissa), where she focused on broadcast media planning and buying. Early on, she demonstrated a keen understanding of media dynamics, setting the stage for her future in the digital landscape. Tammy transitioned seamlessly into the digital era at Digitas, honing her skills and shaping her expertise in sophisticated digital marketing.

Tammy’s journey took her beyond agency walls, as she delved into client-side roles at Bose and Staples. This dual perspective, spanning agency and client experiences, uniquely positions Tammy as a seasoned expert in crafting omni-channel solutions. Her focus on delivering sophisticated digital marketing strategies became a hallmark of her career.

Tammy’s impact on the digital landscape extended to thought leadership and industry advocacy. As the President of BIMA (Boston Interactive Media Association) and a board member of MITX (Massachusetts Interactive Technology Exchange), Tammy played a pivotal role in shaping the digital narrative in Boston. Her commitment to pushing boundaries and fostering collaboration made her a respected figure in the industry.

Tammy’s expertise played a pivotal role in the development, management, and growth of Hill Holliday’s digital media department and PJA’s integrated media capability. Her unwavering passion for digital media made her a driving force in pioneering strategies that adapted to the evolving needs of the industry.

Tammy’s approach to digital advertising goes beyond the technicalities; she is an ultimate listener. Her communicative prowess and dedication to understanding clients set her apart. Tammy transforms client insights into highly targeted digital strategies and strategic conversion tracking, providing clients with the ultimate return on investment (ROI).

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